Social Media is currently the most popular form of communication, and frankly entertainment. The prime target market, or the upcoming generation spends way too much time on social media- however, that can be used to other people's advantage. Including marketers, as addressed in "17 Tools That'll Take Your Social Media Marketing Skills to the Next Level" by Neil Patel. This job has grown so much that most colleges are offering a minor in Social Media Marketing, which I myself intend to pursue due to the rising demand of the young generation to step up and communicate what we know best- social media. The fact is that eight out of ten SMB’s (small and medium businesses) use social media to market their business. “80% of marketers report that social media has increased website traffic for their businesses.. although only 72% of marketers say social media helps develop loyal fans”(Social Media Examiner). Throughout this article, Patel addresses the best and most efficient way to use Social Media from a marketing standpoint. Pointing out seventeen useful tips, the first one beginning with buffering- there is a website called Buffer, that helps a marketer post one thing- but choose when to post it- and it goes to all of their accounts on different sites- how efficient! Second, IFTTT allows you to post one thing on one social media- then it will post the same post on many different accounts, according to a calendar. That means you can schedule when your posts will go out maybe according to when your target market is most active! Third, WordPress plugin helps you make your titles with words that are highly popular, that maximizes who will see your posts! But this technique can literally increase your views from “50-500%” (17 Tools That’ll Take Your Social Media Marketing Skills to the Next Level”. Four, it is essential to have an eye-catching image that will attract your audience- make it pleasing to the eye. If you’re tight on cash, you can use Canva and create your own or have a quality designer make a few designs and reuse it throughout sites. Fifth, Edgar allows you to schedule your posts, like Buffer, but Edgar then will have each of your posts customized to a genre, such as Comedy, and it will cycle through the postings about Comedy- then start over. Any followers who didn’t see the post the first time will catch it the second or third time! Eighth, allows you to see what competitors are posting and steal some of their tactics to improve your own, such as buzz words or time of day the target market is the most active. Twelfth, Circloscope is huge in Google, what it does is it groups your interests, it allows you to find the most active members of your niche, easily add people who have connected with a post similar to your own, and find out who's most inactive. Overall, this article was very fascinating. It’s incredible how much social media has grown and now there’s even a job to connect media to the consumer even more! One that will finally reach a prime target market- teenagers and the younger generation.
http://www.quicksprout.com/2015/08/14/17-tools-thatll-take-your-social-media-marketing-results-to-the-next-level/
http://www.quicksprout.com/2015/08/14/17-tools-thatll-take-your-social-media-marketing-results-to-the-next-level/